Start for free.
Upgrade when you're ready to build.
Explore your idea, create your plan and start building before you pay.
Do the thinking. See whether your idea could become something real.
- Describe your idea and get an initial read on it
- Identify your likely customer and the problem you solve
- First business model suggestions
- Your personalised business roadmap
- See what your first build will create
- A small hands-on AI building exercise
- Limited AI Studio Tutor access
You've done the thinking. Now make it real.
- Your complete personalised roadmap
- Build-ready AI prompts
- Ongoing build reviews
- AI Studio guidance
- Launch guidance
- Help finding your first customers
- Ongoing business-building support
Your membership covers The AI Studio. Building tools are separate.
Your AI Studio membership covers The AI Studio's guidance, learning, personalised prompts, business roadmap and included AI features.
Tools you choose to build your business with, such as Lovable, are separate services with their own accounts and pricing.
We'll always tell you when an external tool is required and, where possible, help you start with a free option before paying for anything else.
Affiliate disclosure: when we link you to Lovable, we may earn a commission if you later upgrade to a paid Lovable plan through our link. It doesn't cost you extra, and it never changes the advice we give you.
Yes. You can shape your idea, work out your customer and the problem you solve, get first business model suggestions, see your personalised roadmap and try a small hands-on AI building exercise : before paying anything. Building your complete business begins with Builder.
Explore includes limited AI guidance. Builder includes generous AI Studio Tutor access and ongoing Build Reviews. AI has a real cost, so both have sensible fair-use limits : no tokens or credits to think about.
Any time. You keep Builder until the end of what you've paid for, then return to Explore. Your business, plan and history stay.