How should I price my first product?

Forget "what feels fair"

Most first-time pricing is too low, because it's based on what feels comfortable to charge rather than what the product is actually worth to the person buying it. If nobody ever questions your price, it's probably too low.

A simple way to land on a number

Think about what the problem is worth solving, not how many hours you spent building the solution. Someone paying to save time, make money, or avoid a headache will pay more than the cost of your ingredients.

• Look at what similar products or services charge, as a reference point
• Consider what a customer would happily pay to avoid the problem entirely
• Pick a number, and be willing to say it out loud without flinching
• Expect to adjust it once real people respond to it

You will get it slightly wrong first, and that's fine

Pricing isn't a one-time decision you have to get perfect. Set a price, sell to a few real customers, and see how they react. If nobody blinks at the price, it might be too low. If everyone hesitates, it might be too high, or the value isn't clear yet.